buchele cc GmbH
Phone: +49 (0) 341 24 25 29 40
Fax: +49 (0) 341 24 25 29 49
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Companies spend a lot of money on communication. Using communication performance measurement, we are able to tell them whether it is well invested.
“Success stories” remain superficial if no measurable targets exist. They report on followers, visits, and target group opinions without a clear linkage to overarching corporate goals. This is not helpful.
We determine where you are at. We formulate measurable communication goals, and help you shape communication strategies. How? Using our practice-proven tools.
We know the discussions about return on investment, reputation indices, and AVE; about the one, right key performance indicator or KPI. It’s of no use.
We know: you need a customized solution – an adequate system of key figures with the right measurement concept for your entire communication landscape (or parts thereof). Building on what you already have. Perfectly tailored to your needs. Why?
We carry out surveys, content analyses, web analytics, and social media monitoring. We know Facebook Insights, Socialbakers, Google Analytics, Adobe Omniture, and WebTrends (and many more) – including their shortcomings and the data they deliver; how to “read,” interpret, and interconnect them and which indicators are worthwhile to use. What do we do with them?
You hear lots of talk about “big data.” And how they are turned into “smart data.” Hardly anyone tells you that the data must be compiled and linked in a meaningful and systematic manner. This generally means: importing, restructuring, and interrelating the data in a meaningful way. Finding the right “keys” to be able to draw the right conclusions. How that works?
Irrespective of whether they contain information about target groups, media use, competitors, click tracking, content elements, user profiles, or engagement and involvement.
“Please present the key findings in an overview, if possible on one page.” If this is manageable contentwise and doesn’t shorten the conclusions too much, we’ll do it. Our reports always intend to be strategy and goal-oriented, complexity-reduced, and understandable. In the end, you decide whether we actually achieved that. How about even going a little further?
Reduced in such a way that you receive the pertinent information that you need for successful communication management. Or: simply celebrate the fact that you and your team met the targets you set.
Competent, empathetic individuals and cohesive teams are the key to success. If everyone works together harmoniously, goals can be met much more easily. Unfortunately, reality isn’t always like that. Structures, tasks, framework conditions, and moods change. What can we offer?
The right communication goals, measurement concepts, and reports result from close dialogue with our clients. Only then can we understand the needs and questions and are able to deliver the best possible results and therefore answers.
Our understanding of communication performance measurement helps to organize the flood of data and merge all relevant data sources in your company. Across channels and departments, goal and insight-oriented. From media response analyses, to data on social media use and social media comments, to surveys, to web analytics, etc., etc.
Each client is unique. Their point of departure, requirements, and goals differ. We tailor our offers and services to your needs. Exclusively. As you need it.
Senior Consultant | Managing Director