buchele cc GmbH
Phone: +49 (0) 341 24 25 29 40
Fax: +49 (0) 341 24 25 29 49
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We demonstrate the benefits of good corporate communication for businesses, how to manage, plan and improve it. That’s what communication performance measurement is all about. Since 2005. Sounds complicated? We make it simple.
Corporate communication includes any internal and external communication processes of a company with its stakeholders. We're not thinking in silos such as advertisement, public relations, marketing, or internal communication.
We examine communication processes of businesses with employees, customers, journalists, applicants, politicians, bloggers, influencers, or other multipliers. We analyze how successful they are. And how to optimize corporate communications.
In all “channels” and across communication areas: from social media such as facebook, twitter, or LinkedIn to websites and apps, to digital and conventional magazines or public and media relations. We evaluate full-blown campaigns just as well as internal news offers and social networks.
Communication performance measurement supports communication management. It is used for analyzing, planning, implementing, and evaluating corporate communication. It provides methods, tools, structures, and key figures for this purpose. Thereby, communication performance measurement creates transparency: regarding communication and business strategy, communication measures and processes, results, and costs.
In search of the “Theory of Everything”
With his dissertation on “Corporate Communication’s Added Value,” in 2005 Mark-Steffen Buchele sets out to find the “Holy Grail,” the “Theory of Everything” to prove the added value of corporate communication.
The central question is: how can the value of corporate communication be calculated for businesses. He doesn’t just find one global answer but rather many. Corporate-specific answers to the questions of communication management, as different as the companies that he meets and analyzes on his way.
The scientific and practical examination of communication performance measurement prepares the way for working as a freelancer.
Together with our clients we develop measurable communication goals and customized KPI systems. We collect data, evaluate them, and offer insightful reports that provide meaningful information and guidance. In reports, presentations, and workshops. In a clear, comprehensible, visually appealing and explanatory manner. You’ll no longer have any blanks in your data.
We offer you company specific controlling or measurement concepts. We define key performance indicators specially tailored to evaluate the communication in your company or organization.
Our reports focus on the core: no insights without goal orientation. We present our results in a strategy-oriented, complexity-reduced, and understandable manner. We don’t describe, we explain. And we point out starting points what should be done.
If you work with us, the impact of your daily work will be clearer: we provide evaluations of the success of your media and communication offers, entire communicative campaigns, or a 360° view of all internal and external communicative processes: our answers to your questions will help you decide how to proceed in the future.
Your corporate communication department will gain power and at the same time more cost-efficiency. You can use resources optimally and pursue your objectives more effectively. This will provide significant competitive advantages for your company, while also offering you strong arguments for negotiations with the top management.
We can analyze all the different media channels that you use. Online as well as offline. Website and intranet, social media, newsletters, employee newspapers, events, etc.
The results of our analyses lead to discussions. We give you recommendations for further steps and possible solutions for your communication management. You decide – in dialogue with us. Invest more or less in a certain campaign? Eliminate offers or magazines? Revamp? Advertise certain topics more strongly? Use content marketing? Together we find answers.
The "Podcast on data-driven decisions in communication" is a joint project by Mark-Steffen Buchele and Steffen Rufenach. Since the end of 2019, the two have been showing that measuring the impact of communication doesn't have to be complicated. In German and English, they talk to renowned experts about evaluation and impact monitoring of communication and PR and present methods, tools and best practices in a pragmatic and understandable way.
All episodes and much additional information are available at www.measurementmashup.de. The podcast can be found at all major podcast services.
Steffen Rufenach is Managing Director of the consulting company R.A.T.E. GmbH in Frankfurt. Together with his team, Steffen supports international companies in making better decisions based on data. The focus of his work lies in the areas of corporate communications (internal and external) and corporate responsibility.
Our consulting format with MontuaPartner Communications (MPC) offers a quick, uncomplicated introduction to measuring internal communications. The offer bundles our profound expert knowledge in a practical three-step program consisting of webinar, guide and consulting. With minimal time and financial outlay, the program offers compact specialist knowledge on performance measurement and internal communications, personally tailored advice, and directly applicable tips and content.
Appointments can be made at the website https://interne-kommunikation-messen.de/. The website is in German.
The live webinar explains the procedure, sub-steps and success factors of internal performance measurement within one hour. The guide supplements the offering with webinar documentation and lists case studies for reference. The webinar and guide are presented to the customer in person, so that there is sufficient room for individual questions. The consultation is also tailored precisely to the customer's needs and key issues. The one-hour consultation is conducted by the managing directors Andrea Montua and Dr. Mark-Steffen Buchele themselves.