Clients buchele cc DE

Our clients
Communication performance measurement implies dialogue + partnership

We work for large, internationally operating companies most of which have their headquarters in Germany.

Our partners are heads of corporate communication, area/department and project managers in communication departments, responsible for communication performance measurement or for research/competence centers. And regarding the results of our collaboration: also the top managers of these companies.

Some of the companies we work for and what we have done for them

It's not possible for us to show everything we have done for our customers. Mutual trust in our cooperation is important, often silence is agreed. But we can give a small insight, in cases our customers have published  themselves, shown in lectures or submitted to competitions. This range of examples demontrates how we jointly develop solutions that our customers require.

Communication performance measurement – internal and global standards

We’ve been working for Siemens AG since 2008. At the beginning, we drafted and carried out a global communication performance measurement for their internal communication. By now, we know the challenges of the business units, countries, and business fields in all communication areas. We regularly provide them with insights that are relevant for communication management purposes –at almost all levels.

Next level social media reports

Since 2015, we support the central Social Media Competence Center of BSH Hausgeräte GmbH. We draw up new reporting formats, develop suitable and comparable indicator and survey systems for the global social media landscape. We evaluate their paid, owned, and earned content as well as the commitment of target groups on numerous channels – using our own and other widespread tools. We integrate the results. At the end we produce insightful reports for strategic communication management via the social media.

KPIs, reports, and dashboard for internal communication

Since 2014, we regularly evaluate the performance of the internal communication channels of Continental – comparable for the group and across all divisions. A specially developed dashboard and accompanying reports provide the international team with a comprehensive overview and offer conceptional impulses: strategic and operational.

Customized KPI and management system

Since 2015, we accompany the management and team leaders of the internal communication department of the Deutsche Post DHL Group with a customized communication management system. Numerous data from surveys, web analytics of digital offers, and internal processes flow into a hierarchical indicator model. This provides clarity and relevant conclusions for communication management purposes at several levels. And yet remains a “living” system.

Quality measurement for moving images

What are standardized, target group-oriented, modern quality standards for multimedia-based contents and moving images used in image films, product applications, or employer branding? Using a comprehensive analysis of their own offers, we have developed an evaluation grid for B. Braun – in order to help them become comparable within a group that is operating internationally with different companies and application fields.

Management system for internal and external communication

At TARGOBANK we have combined the communication areas of corporate communication, marketing, and internal communication in a communication management system for the purpose of increasing the strategic alignment of communication. We have recorded the content of their communication in a standardized way, tied it to the reputation model, and improved the significance of the media response analysis.

Basic concept for marketing performance measurement

Together with Munich Re we have developed the approach and operative implementation of a comparable, goal-oriented measurement of success of marketing communication. Manuals, “hands-on” tools, and reporting templates enable the employees involved to prove the added value of (corporate) communication for the Munich Re.

Survey of journalists

As the drafting and implementation partner of the University of Leipzig, we have carried out a representative qualitative and quantitative survey with journalists for Volkswagen. And have worked out success factors of the future cooperation.

buchele cc

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buchele cc GmbH
Peterssteinweg 10
04107 Leipzig 

Phone: +49 (0) 341 24 25 29 40
Fax: +49 (0) 341 24 25 29 49

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