buchele cc GmbH
Peterssteinweg 10
04107 Leipzig
Phone: +49 (0) 341 24 25 29 40
Fax: +49 (0) 341 24 25 29 49
Email: answers@buchele-cc.de
Directions: Google Maps
Our services
Communication performance measurement with
targets + indicators + analytics + insights
Companies spend a lot of money on communication. Using communication performance measurement, we are able to tell them whether it is well invested.
Targets and roadmaps
“Success stories” remain superficial if no measurable targets exist. They report on followers, visits, and target group opinions without a clear linkage to overarching corporate goals. This is not helpful.
We determine where you are at. We formulate measurable communication goals, and help you shape communication strategies. How? Using our practice-proven tools.
We develop the necessary roadmaps and deliver convincing arguments for the top management. Including strategic references regarding the interplay of corporate and communication goals.
Our tools for determining targets and roadmaps:
- workshops – sometimes also “off-site” – in combination with
- document analyses
- secondary analyses (studies, internal reports, market analyses, ...)
- and: open cooperative dialogue
Indicator systems & KPIs
We know the discussions about return on investment, reputation indices, and AVE; about the one, right key performance indicator or KPI. It’s of no use.
We know: you need a customized solution – an adequate system of key figures with the right measurement concept for your entire communication landscape (or parts thereof). Building on what you already have. Perfectly tailored to your needs. Why?
This is the only way you will achieve insightful results that are relevant for communication management purposes in the long run. It will strengthen your authority in discussions at the management level when it comes to making decisions and taking responsibility for them.
Our tools for indicator systems and KPIs:
- experience and expertise
- established and tested indicator settings that are goal-oriented and activity-based (for all communication areas)
- framework for communication performance measurement including levels of impact
- workshops
Methods & tools
We carry out surveys, content analyses, web analytics, and social media monitoring. We know Facebook Insights, Socialbakers, Google Analytics, Adobe Omniture, and WebTrends (and many more) – including their shortcomings and the data they deliver; how to “read,” interpret, and interconnect them and which indicators are worthwhile to use. What do we do with them?
We design and combine the different methods and tools in order to reach the best possible goal-oriented conclusions for your communication management. We also steer service providers that you are already working with. Or help you find the right ones.
Our methods and tools:
- we draft and carry out surveys
- we design content analyses and codebooks
- we do tagging and catchphrasing
- we help you choose service providers
Data management & analytics
You hear lots of talk about “big data.” And how they are turned into “smart data.” Hardly anyone tells you that the data must be compiled and linked in a meaningful and systematic manner. This generally means: importing, restructuring, and interrelating the data in a meaningful way. Finding the right “keys” to be able to draw the right conclusions. How that works?
We merge, organize, and structure data – to be able to draw conclusions and set goals.
Irrespective of whether they contain information about target groups, media use, competitors, click tracking, content elements, user profiles, or engagement and involvement.
Insights & reporting
“Please present the key findings in an overview, if possible on one page.” If this is manageable contentwise and doesn’t shorten the conclusions too much, we’ll do it. Our reports always intend to be strategy and goal-oriented, complexity-reduced, and understandable. In the end, you decide whether we actually achieved that. How about even going a little further?
We deliver visually appealing reports with insights and information that is relevant for communication management purposes.
Reduced in such a way that you receive the pertinent information that you need for successful communication management. Or: simply celebrate the fact that you and your team met the targets you set.
Team development & processes
Competent, empathetic individuals and cohesive teams are the key to success. If everyone works together harmoniously, goals can be met much more easily. Unfortunately, reality isn’t always like that. Structures, tasks, framework conditions, and moods change. What can we offer?
We accompany you and together develop communication teams and managers; we offer support when you reorganize teams and when changes are necessary.
Our tools for this:
- team workshops
- managers’ workshop
- individual coaching
What distinguishes us?
How may we help you?
Contact person:
Dr. Mark-Steffen Buchele
CEO
+49 (0) 341 24 25 29 40
