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The starter kit communication controlling is a practical guide that describes the basics, implementation steps and instruments for the introduction of communication controlling.
After almost two years, the expert group communication controlling of the International Controller Association (ICV) has completed the work on a practical guide for the introduction of communication controlling.
In five chapters, the almost 80-page manual describes the essential basics, task packages, implementation steps and instruments for a successful introduction of communication controlling in companies and organizations. More than ten years of experience in conception and practical implementation have gone into the starter kit: Since 2006, the expert group communication controlling has been developing and discussing numerous methods, models and approaches for the professional management of corporate communication in an interdisciplinary team.
The authors Mark-Steffen Buchele, Rainer Pollmann and Walter Schmidt answer thefrequently asked question "How do I start?" In addition to terms, understandings and methods, the guide focusses on important connections, describes the importance of goals and their derivation process, and gives tried-and-tested tips. The book is aimed at communicators and controllers alike.